Custom Designed Displays & Exhibit Rentals at Frieze London
Your premier, full-service exhibit partner, providing custom trade show booths and LED video wall exhibit rentals for Frieze London, handling everything from design to dismantle.
October
About Frieze London
Frieze London is the world’s leading contemporary art fair and the flagship of the Frieze franchise. The fair targets major museum directors and curators, private collectors and patrons, art investment advisors and family offices, contemporary art dealers, art critics and press, auction house specialists, and the broader cultural audience drawn to contemporary art’s leading commercial venue. Frieze Masters runs concurrently as Frieze London’s historical counterpart, showcasing art from antiquity through the 20th century. Frieze London’s exhibitor base is its gallery roster, curated international contemporary art galleries showing leading and emerging artists across painting, sculpture, photography, video, performance, and new media, with dedicated sections including Focus for younger galleries and Editions for prints and multiples. For the global contemporary art market, it is the autumn calendar’s principal commercial and curatorial venue.
What to Expect
Frieze Masters Co-location
Frieze Masters runs concurrently, presenting art from antiquity through the 20th century, pairing contemporary discovery at Frieze London with historical depth in adjacent tents.
Focus Section
The Focus section curates emerging galleries up to 12 years old, discovery for collectors and curators tracking the next generation of contemporary practice and the artists they represent.
Frieze Sculpture Outdoor Exhibition
Frieze Sculpture extends the fair across The Regent's Park English Gardens with monumental works on outdoor view from mid-September through early November, a free public exhibition outside the fair's ticketed structure.
Trade Show Display Inspiration
The Venue: The Regent's Park
The Regent's Park
Set in the heart of inner London between Marylebone and Camden, this 410-acre Royal Park anchors the city’s northwest green ring. The destination features London Zoo, the Open Air Theatre, walkable access to Marylebone’s high street and restaurants, the Sherlock Holmes Museum and the Wallace Collection nearby, and connected Tube service across central London.
Book Your Initial
Online Consultation
Today!
Share your vision with us—schedule a virtual meeting at your convenience with one of our exhibit consultants. We’re eager to explore your project, understand your objectives, and align with your budget and timeline.
Why Choose Muller Expo for Frieze London
Master the complexities of Frieze London with a dedicated London exhibit partner. We leverage deep venue expertise to deliver high-impact custom booths without the stress.
Legacy of Exhibit Success
Müller Expo has created custom-designed exhibits at Frieze London since its early years. Our team understands the unique demands of Art & Culture exhibitors and the show's distinctive layout.
Local London Team
Our dedicated London team knows The Regent's Park inside and out, from labour requirements to loading dock protocols. We handle every detail so you can focus on meeting buyers.
Local Warehouse & Storage
Our London-area warehouse stores your exhibit materials year-round, eliminating costly cross-country shipping. Local access means faster setup and lower logistics costs.
Venue Relationships
After hundreds of installations at The Regent's Park, we've built strong partnerships with venue management, preferred contractors, and local suppliers for priority service.
Global logistics and on-site crews
Material handling, drayage, customs clearance, and venue compliance are coordinated in-house. Müller Expo crews install and dismantle the booth; exhibitor staff arrive at a finished space and leave when the show closes.
Turnkey Peace of Mind
From initial design through post-show breakdown, we manage everything. One point of contact, one invoice, zero surprises. Your success at Frieze London is our priority.
Our Gallery
Turnkey Custom Exhibit Services at Frieze London
Everything you need for a flawless trade show, handled by one dedicated team.
Custom Booth Design
Our designers create stunning, on-brand booth environments tailored to your product category and expo location. From 10X10 inline booths to double-deck displays, we bring your vision to life with designs optimized for Frieze London’s floor plan.
LED Video Wall Display Rentals
Command attention with high-impact LED video wall displays featuring BeMatrix LEDskin, Aluvision, and Recience panels in 1.5mm and 1.9mm resolutions. Perfect for product demos, brand storytelling, and immersive experiences that stand out among Frieze London exhibitors.
Booth Rentals & Purchase
Choose from our extensive rental inventory or invest in a custom-built booth. Rental programs include storage, refurbishment, and reconfiguration options, ideal for Art & Culture brands exhibiting annually at Frieze London and other shows.
Graphics & Content Production
Large-format graphics, backlit displays, and video content designed specifically for trade show environments. High-resolution printing, professional installation, and content support included.
Installation & Dismantle
Our experienced London crews handle complete setup and teardown at The Regent's Park. We coordinate with show management, manage labor, and ensure your booth is picture-perfect before doors open.
Show Services & Logistics
We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advanced warehouse coordination, material handling, and on-site supervision throughout Frieze London.
Exhibit Solutions That Drive Results at Frieze London
Your booth is your biggest marketing asset at Frieze London. Make it count with London trade show booths designed to attract buyers and generate ROI. Müller Expo is the custom booth builder in London that delivers exhibits built for performance. Our custom trade show booths in London put your products front and center, while our trade show booth rentals in London give you premium quality with budget flexibility. Need visual impact? Our LED video wall displays in London create unforgettable experiences that set you apart from your competitors. As the trusted booth builder in London for Art & Culture brands, we offer complete London trade show display services, including trade show display rentals in London, custom fabrication, graphics, and turnkey installation at Frieze London.
LED Video Wall Booth Rentals for Trade Shows & Events
Elevate your trade show or event with Müller Expo’s premium LED video wall booth rentals. We offer hundreds of high-resolution LED video wall tiles that can be configured as standalone displays or seamlessly integrated into custom trade show booths and sponsor exhibits.
Our turnkey LED video wall display solutions are designed for conferences, expos, and live events—delivering maximum visibility, impact, and flexibility. Modular, scalable, and brand-driven, our LED video wall booths adapt to events of any size, from single shows to multi-city tours.
With Müller Expo, you gain a trusted partner providing professional LED video wall booth rentals and integrated booth solutions that create memorable, high-impact experiences.
Frieze London Exhibit FAQ’s
We start with a strategic consultation to align your booth footprint with your brand goals. Our design team then creates detailed 3D renderings and mood boards for your approval. This collaborative phase allows for unlimited revisions, ensuring the final structure is a perfect reflection of your brand before we move to fabrication.
Renting offers maximum flexibility and lower upfront costs, making it ideal for brands that want a “custom” look without the long-term storage and maintenance fees. Purchasing is recommended for organizations with a consistent, fixed footprint attending four or more shows annually. We can provide a side-by-side cost analysis to help you determine which model maximizes your ROI.
Our turnkey solution is a true “concept-to-dismantle” service. It includes initial 3D design, custom fabrication, high-quality graphics production, freight coordination, and on-site labor for installation and dismantling. We handle the venue logistics and technical details so your team can walk onto the show floor and immediately focus on lead generation.
Absolutely. We specialize in seamless LED integration using premium tiles (1.5mm and 1.9mm pixel pitch) from brands like BeMatrix and Aluvision. Whether you need a small focal point or a massive digital backdrop, our rentals include professional setup and technical support to ensure your digital content looks flawless on the show floor.
For fully custom builds and complex LED installations, we recommend a lead time of 8 to 12 weeks. This ensures adequate time for design approvals and secures your spot in our production schedule. For more standard rental configurations, we can often execute on a tighter timeline of 2 to 4 weeks, depending on current inventory and local crew availability.
Your Next Frieze London Display Starts Here
Müller Expo handles everything from concept to dismantling, enabling your team to focus on connecting with your audience and generating results on the show floor. Whether you are designing a 10X10 booth or a large-format LED video wall exhibit, our team brings more than 25 years of trade show expertise to every endeavor. Share your objectives with us, and together we can create something remarkable.
Müller Expo provides custom trade show exhibits and LED video wall booth rentals globally, serving exhibitors in Paris, Frankfurt, Amsterdam, Dubai, Singapore, Tokyo, Shanghai, Brisbane, Mexico City, São Paulo, and beyond. Our exhibits range from 10X10 and 10X20 to 20X20, 20X30, and larger custom configurations, including fully integrated LED video wall booth rentals.