Custom Designed Displays & Exhibit Rentals at ICAST Fishing
Your premier, full-service exhibit partner, providing custom trade show booths and LED video wall exhibit rentals for ICAST Fishing, handling everything from design to dismantle.
July
About ICAST Fishing
ICAST is the International Convention of Allied Sportfishing Trades, organised by the American Sportfishing Association and self-described as the world’s largest sportfishing trade event. The annual convention is the only trade-only platform at this scale in recreational fishing, closed to consumers and limited to retailers, manufacturers, sales representatives, outdoor media, and ASA member organisations. Every major rod, reel, lure, line, electronics, watercraft, and apparel manufacturer in the industry treats ICAST as the calendar’s primary new-product reveal moment. Product debuts at ICAST are typically the first time buyers and trade press see next-season inventory, and Best of Show recognition drives demand cycles that flow through retail into the following spring. The audience profile reaches retail chain buyers, regional tackle distribution, international sportfishing-industry buyers, and the outdoor media that covers the recreational fishing industry. For a sportfishing exhibitor, ICAST is the show where the year’s commerce is set.
What to Expect
New Product Showcase and Best of Show Awards
Exhibitors compete for Best of Show across more than 39 product categories; credentialed buyers and outdoor media vote during the Preview Reception on opening night.
On the Water Demo Day
The day before the trade show floor opens, attendees test new rods, reels, electronics, and watercraft in real fishing conditions adjacent to the convention centre.
ICAST Fly Shop, Lure Tank, and Flycasting Pond
Specialty zones inside the West Concourse give fly-fishing, lure action demonstrations, and casting lessons their own browsable adjacencies on the show floor.
Trade Show Display Inspiration
The Venue: Orange County Convention Center
Located on Orlando’s International Drive, this two-building campus anchors the city’s convention district near the world-renowned theme parks. Modern architecture, indoor garden atriums, abundant nearby dining, and direct light-rail transit connect attendees to the heart of Central Florida’s tourism corridor.
Book Your Initial
Online Consultation
Today!
Share your vision with us—schedule a virtual meeting at your convenience with one of our exhibit consultants. We’re eager to explore your project, understand your objectives, and align with your budget and timeline.
Why Choose Muller Expo for ICAST Fishing
Master the complexities of ICAST Fishing with a dedicated Orlando exhibit partner. We leverage deep venue expertise to deliver high-impact custom booths without the stress.
Legacy of Exhibit Success
Müller Expo has created award-winning exhibits at ICAST Fishing since its early years at the Orange County Convention Center. Our team understands the unique demands of Outdoor Recreation exhibitors and the show's distinctive layout.
Local Orlando Team
Our dedicated Orlando team knows the Orange County Convention Center inside and out, from labour requirements to loading dock protocols. We handle every detail so you can focus on meeting buyers.
Local Warehouse & Storage
Our Orlando-area warehouse stores your exhibit materials year-round, eliminating costly cross-country shipping. Local access means faster setup and lower logistics costs.
Venue Relationships
After hundreds of installations at the Orange County Convention Center, we've built strong partnerships with venue management, preferred contractors, and local suppliers for priority service.
Global logistics and on-site crews
Material handling, drayage, customs clearance, and venue compliance are coordinated in-house. Müller Expo crews install and dismantle the booth; exhibitor staff arrive at a finished space and leave when the show closes.
Turnkey Peace of Mind
From initial design through post-show breakdown, we manage everything. One point of contact, one invoice, zero surprises. Your success at ICAST Fishing is our priority.
Turnkey Custom Exhibit Services at ICAST Fishing
Everything you need for a flawless trade show, handled by one dedicated team.
Custom Booth Design
Our designers create stunning, on-brand booth environments tailored to your product category and expo location. From 10X10 inline booths to double-deck displays, we bring your vision to life with designs optimized for ICAST Fishing’s floor plan.
LED Video Wall Display Rentals
Command attention with high-impact LED video wall displays featuring BeMatrix LEDskin, Aluvision, and Recience panels in 1.5mm and 1.9mm resolutions. Perfect for product demos, brand storytelling, and immersive experiences that stand out among ICAST Fishing exhibitors.
Booth Rentals & Purchase
Choose from our extensive rental inventory or invest in a custom-built booth. Rental programs include storage, refurbishment, and reconfiguration options, ideal for Outdoor Recreation brands exhibiting annually at ICAST Fishing and other shows.
Graphics & Content Production
Large-format graphics, backlit displays, and video content designed specifically for trade show environments. High-resolution printing, professional installation, and content support included.
Installation & Dismantle
Our experienced Orlando crews handle complete setup and teardown at the Orange County Convention Center. We coordinate with show management, manage labor, and ensure your booth is picture-perfect before doors open.
Show Services & Logistics
We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advanced warehouse coordination, material handling, and on-site supervision throughout ICAST Fishing.
Exhibit Solutions That Drive Results at ICAST Fishing
Your booth is your biggest marketing asset at ICAST Fishing. Make it count with Orlando trade show booths designed to attract buyers and generate ROI. Müller Expo is the custom booth builder in Orlando that delivers exhibits built for performance. Our custom trade show booths in Orlando put your products front and center, while our trade show booth rentals in Orlando give you premium quality with budget flexibility. Need visual impact? Our LED video wall displays in Orlando create unforgettable experiences that set you apart from your competitors. As the trusted booth builder in Orlando for Outdoor Recreation brands, we offer complete Orlando trade show display services, including trade show display rentals in Orlando, custom fabrication, graphics, and turnkey installation at ICAST Fishing.
LED Video Wall Booth Rentals for Trade Shows & Events
Elevate your trade show or event with Müller Expo’s premium LED video wall booth rentals. We offer hundreds of high-resolution LED video wall tiles that can be configured as standalone displays or seamlessly integrated into custom trade show booths and sponsor exhibits.
Our turnkey LED video wall display solutions are designed for conferences, expos, and live events—delivering maximum visibility, impact, and flexibility. Modular, scalable, and brand-driven, our LED video wall booths adapt to events of any size, from single shows to multi-city tours.
With Müller Expo, you gain a trusted partner providing professional LED video wall booth rentals and integrated booth solutions that create memorable, high-impact experiences.
ICAST Fishing Exhibit FAQ’s
We start with a strategic consultation to align your booth footprint with your brand goals. Our design team then creates detailed 3D renderings and mood boards for your approval. This collaborative phase allows for unlimited revisions, ensuring the final structure is a perfect reflection of your brand before we move to fabrication.
Renting offers maximum flexibility and lower upfront costs, making it ideal for brands that want a “custom” look without the long-term storage and maintenance fees. Purchasing is recommended for organizations with a consistent, fixed footprint attending four or more shows annually. We can provide a side-by-side cost analysis to help you determine which model maximizes your ROI.
Our turnkey solution is a true “concept-to-dismantle” service. It includes initial 3D design, custom fabrication, high-quality graphics production, freight coordination, and on-site labor for installation and dismantling. We handle the venue logistics and technical details so your team can walk onto the show floor and immediately focus on lead generation.
Absolutely. We specialize in seamless LED integration using premium tiles (1.5mm and 1.9mm pixel pitch) from brands like BeMatrix and Aluvision. Whether you need a small focal point or a massive digital backdrop, our rentals include professional setup and technical support to ensure your digital content looks flawless on the show floor.
For fully custom builds and complex LED installations, we recommend a lead time of 8 to 12 weeks. This ensures adequate time for design approvals and secures your spot in our production schedule. For more standard rental configurations, we can often execute on a tighter timeline of 2 to 4 weeks, depending on current inventory and local crew availability.
Your Next ICAST Fishing Display Starts Here
Müller Expo handles everything from concept to dismantling, enabling your team to focus on connecting with your audience and generating results on the show floor. Whether you are designing a 10X10 booth or a large-format LED video wall exhibit, our team brings more than 25 years of trade show expertise to every endeavor. Share your objectives with us, and together we can create something remarkable.
Muller Expo provides trade show exhibit rentals across the Southeast and globally, serving exhibitors in Miami, Tampa, Fort Lauderdale, Jacksonville, Atlanta, Nashville, Memphis, New Orleans, Charlotte, Raleigh, Richmond, and Virginia Beach. Our exhibits range from 10X10 and 10X20 to 20X20, 20X30, and larger custom configurations, including fully integrated LED video wall booth rentals.












