🚗 Automotive Industry
Drive Impact at Premier Automotive Events
Custom exhibit rentals and high-impact LED video wall displays that help automotive companies, aftermarket suppliers, and dealership technology providers command attention at SEMA, AAPEX, Detroit Auto Show, NADA, and the world’s most influential automotive events.
The Automotive Industry Challenge
Standing Out in a High-Energy Industry
Automotive trade shows are among the most visually competitive events in the world. From SEMA’s massive 4.6 million square feet of exhibits to NADA’s dealership-focused showcase, your booth needs to match the energy and innovation your brand represents.
Why Visual Impact Matters at Automotive Events
At major automotive events like SEMA, AAPEX, or the Detroit Auto Show, you’re competing for attention alongside global OEMs, aftermarket giants, and hundreds of innovative suppliers. With over 153,000 attendees at SEMA alone, decision-makers have limited time and high expectations—your booth needs to signal credibility and performance from across the hall.
LED video walls transform your exhibit into a commanding presence on the show floor. Display high-resolution vehicle imagery, showcase product demonstrations, run dynamic brand content, or present performance data with the visual impact these massive venues demand.
Whether you’re an aftermarket parts manufacturer launching new products, a dealership technology provider demonstrating software solutions, or an OEM showcasing new vehicle models—the right exhibit positions you as a leader worth meeting.
We’ve supported clients at major automotive events worldwide, including SEMA, AAPEX, Detroit Auto Show, and NADA. We understand the scale, logistics, and professional standards required in this fast-moving sector.
Who We Serve
Aftermarket Suppliers
Parts manufacturers, performance products, accessories, and customization specialists
Dealership Technology
DMS providers, CRM platforms, digital retail solutions, and AI-powered tools
OEMs & Tier-1 Suppliers
Vehicle manufacturers, component suppliers, and original equipment providers
EV & Battery Technology
Electric vehicle companies, charging infrastructure, and battery manufacturers
Motorsports & Racing
Racing teams, performance equipment, simulation technology, and track services
High-Impact Displays
LED Video Wall Solutions for Automotive Events
Command attention on the show floor with dynamic, high-resolution LED video walls that drive engagement and brand recall.
Research shows LED video walls generate 400% more views than static displays (Intel AVA Field Trial) and achieve 83% brand recall rates (OAAA Research). For automotive exhibitors, that visual impact translates directly into booth traffic and qualified leads.
BeMatrix LEDskin
Seamless integration with BeMatrix frames for clean, architectural installations. Perfect for creating immersive brand environments at automotive shows.
Aluvision LED Tiles
High-brightness panels designed for trade show environments. Exceptional color accuracy for showcasing vehicles and automotive products in true-to-life detail.
Recience LED Video Wall
Cost-effective solution delivering professional results. Ideal for aftermarket suppliers and dealers seeking maximum impact within budget.
1.5mm Resolution
Ultra-fine pixel pitch for close-viewing distances. Ideal for intimate product reveals, detailed vehicle graphics, and premium brand presentations where attendees view content from 3-6 feet away.
1.9mm Resolution
Excellent balance of resolution and value for typical trade show viewing distances. Perfect for booth backdrops, product demos, and dynamic content that draws attendees from across the show floor.
Where We Support You
Premier Automotive Trade Shows
From the high-energy spectacle of SEMA to the business-focused environment of NADA, we deliver custom exhibits and LED video wall solutions tailored to each event’s unique requirements.
sema
SEMA Show
The world’s largest automotive specialty products trade show. Over 153,000 attendees from 140 countries explore 4.6 million square feet of exhibits featuring the latest in aftermarket performance, customization, and automotive accessories.
AAPEX
AAPEX (Automotive Aftermarket Products Expo)
The premier global event for the automotive aftermarket industry. Industry professionals discover new products, technologies, and services that keep 1.6 billion vehicles on the road worldwide. 91% of attendees make or influence buying decisions.
DETROIT
Detroit Auto Show
One of North America’s most influential automotive showcases, featuring 41 brands, immersive ride-and-drive experiences, and cutting-edge mobility innovations. Nearly one million square feet at Huntington Place with hundreds of thousands of attendees.
NADA
NADA Show
The automotive retail industry’s premier event, connecting dealership professionals with technology vendors, service providers, and OEMs. Over 60% of attendees have purchasing power, generating an average of 127 leads per participating company.
Turnkey Solutions
Complete Exhibit Services for Automotive Events
From initial concept to post-show teardown, we handle every detail so you can focus on what matters—connecting with customers and closing deals.
Custom Exhibit Design
Our designers create exhibits tailored to automotive brands—from performance-focused layouts that showcase vehicles and parts to technology-forward designs that demonstrate dealership software and digital solutions.
LED Video Wall Integration
BeMatrix LEDskin, Aluvision, and Recience LED tiles in 1.5P and 1.9P resolution. Ideal for product demonstrations, brand storytelling, and immersive vehicle showcases.
Exhibit Rentals & Purchase
Choose from our extensive rental inventory or invest in a custom-built exhibit. Rental programs include storage, refurbishment, and reconfiguration for multi-show flexibility.
Graphics & Content Production
Large-format graphics, backlit displays, and video content designed for automotive trade shows. High-resolution printing that showcases vehicles and products in stunning detail. View examples in our project gallery.
Installation & Dismantle (I&D)
Our experienced crews handle complete setup and teardown at SEMA, AAPEX, Detroit Auto Show, NADA, and automotive venues nationwide. We coordinate with show management and ensure your booth is ready before doors open.
Show Services & Logistics
We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advance warehouse coordination, material handling, and on-site supervision throughout your event.
The Müller Expo Advantage
Why Automotive Companies Choose Us
We understand the unique demands of automotive trade shows—high visual expectations, complex logistics, and audiences who demand innovation and performance.
Industry Experience
We understand automotive culture and the energy of shows like SEMA and Detroit. We design exhibits that match the innovation and performance your brand represents.
Vegas to Detroit & Beyond
SEMA and AAPEX in Vegas. Detroit Auto Show. NADA in multiple cities. We have teams and partners nationwide to support your exhibits wherever automotive gathers.
Turnkey Execution
One point of contact from design through teardown. We handle logistics, I&D, AV, and show services so you can focus on your demos, meetings, and customer engagement.
Equipment Ownership
We own our LED panels and exhibit inventory—no middlemen. That means faster response, backup equipment on-site, and better pricing for automotive exhibitors.
Planning Your Exhibit
Key Considerations for Automotive Trade Shows
Automotive events come with unique requirements. Here’s what to keep in mind when planning your exhibit.
Vehicle Display Requirements
If showcasing vehicles, confirm weight limits, floor loading requirements, and move-in logistics early. Many venues have specific requirements for vehicle placement and fuel tank levels.
High Visual Competition
At shows like SEMA with 4.6 million square feet of exhibits, visual impact is essential. LED video walls help your booth cut through the noise and attract qualified visitors from across the hall.
Show-Specific Cultures
SEMA is high-energy and flashy—go bold with visuals and interactive demos. NADA is business-focused—prioritize clean messaging, meeting spaces, and clear value propositions.
Same Week Timing
SEMA and AAPEX run the same week in Las Vegas. If exhibiting at both, coordinate logistics carefully and consider how your messaging differs for each audience.
Lead-Time Requirements
Major automotive shows book up quickly. For SEMA and Detroit Auto Show, begin planning 4-6 months in advance to secure preferred booth locations and optimal logistics windows.
Union Labor
Major venues like Las Vegas Convention Center and Huntington Place have union labor requirements. We coordinate all labor needs as part of our turnkey service.
Our Work
Exhibit Gallery
See examples of our custom exhibits and LED video wall installations at trade shows across industries.
Ready to Dominate Your Next Automotive Show?
Tell us about your upcoming event and we’ll create an exhibit solution that matches the performance and innovation your brand represents.