Custom Designed Displays & Exhibit Rentals at World Dairy Expo
Your premier, full-service exhibit partner, providing custom trade show booths and LED video wall exhibit rentals for World Dairy Expo, handling everything from design to dismantle.
September – October
About World Dairy Expo
World Dairy Expo is the dairy industry’s largest annual trade show and cattle show. The week-long event convenes dairy farmers, dairy genetics breeders, cattle exhibitors, dairy industry suppliers, dairy researchers, agricultural lenders, and dairy processors from across more than 80 countries. The exhibitor base concentrates dairy genetics and breeding services, milking parlour equipment, dairy nutrition and feed, animal health products, manure management, dairy facility construction, herd management software, dairy processing equipment, agronomy services, and farm-finance providers. Programming pairs the world’s largest dairy cattle show, with 1,800+ exhibitors showing genetics on coloured shavings in the New Holland Pavilions, with the trade show, dairy education sessions, youth contests, and the World Dairy Expo Recognition Awards. For dairy brands, World Dairy Expo is the year’s primary global concentrated dairy industry buyer audience.
What to Expect
World's Largest Dairy Cattle Show
1,800+ dairy cattle exhibitors show genetics across all major breeds on coloured shavings, the most-watched dairy genetics competition globally.
Four-Day Trade Show and Education Sessions
The four-day trade show concentrates 450+ exhibitors from 15 countries alongside education sessions on herd management, nutrition, animal health, and farm business operations.
Youth Contests and Recognition Awards
Pre-expo Youth Contests draw the next generation of dairy professionals, while the Recognition Awards honour the year's outstanding contributions to the global dairy industry.
Trade Show Display Inspiration
The Venue: Alliant Energy Center
Alliant Energy Center
- 📍 Madison, Wisconsin
Set at the southern edge of Madison along Lake Monona, this multi-building agricultural and event campus is the heart of Wisconsin’s largest fairgrounds. Working coliseum, exhibition halls, livestock pavilions, and abundant outdoor lots define the venue’s distinctive working-agricultural character.
Book Your Initial
Online Consultation
Today!
Share your vision with us—schedule a virtual meeting at your convenience with one of our exhibit consultants. We’re eager to explore your project, understand your objectives, and align with your budget and timeline.
Why Choose Muller Expo for World Dairy Expo
Master the complexities of World Dairy Expo with a dedicated Madison exhibit partner. We leverage deep venue expertise to deliver high-impact custom booths without the stress.
Legacy of Exhibit Success
Müller Expo has created custom-designed exhibits at World Dairy Expo since its early years. Our team understands the unique demands of Agriculture exhibitors and the show's distinctive layout.
Local Madison Team
Our dedicated Madison team knows Alliant Energy Center inside and out, from labour requirements to loading dock protocols. We handle every detail so you can focus on meeting buyers.
Local Warehouse & Storage
Our Madison-area warehouse stores your exhibit materials year-round, eliminating costly cross-country shipping. Local access means faster setup and lower logistics costs.
Venue Relationships
After hundreds of installations at Alliant Energy Center, we've built strong partnerships with venue management, preferred contractors, and local suppliers for priority service.
Global logistics and on-site crews
Material handling, drayage, customs clearance, and venue compliance are coordinated in-house. Müller Expo crews install and dismantle the booth; exhibitor staff arrive at a finished space and leave when the show closes.
Turnkey Peace of Mind
From initial design through post-show breakdown, we manage everything. One point of contact, one invoice, zero surprises. Your success at World Dairy Expo is our priority.
Our Gallery
Turnkey Custom Exhibit Services at World Dairy Expo
Everything you need for a flawless trade show, handled by one dedicated team.
Custom Booth Design
Our designers create stunning, on-brand booth environments tailored to your product category and expo location. From 10X10 inline booths to double-deck displays, we bring your vision to life with designs optimized for World Dairy Expo’s floor plan.
LED Video Wall Display Rentals
Command attention with high-impact LED video wall displays featuring BeMatrix LEDskin, Aluvision, and Recience panels in 1.5mm and 1.9mm resolutions. Perfect for product demos, brand storytelling, and immersive experiences that stand out among World Dairy Expo exhibitors.
Booth Rentals & Purchase
Choose from our extensive rental inventory or invest in a custom-built booth. Rental programs include storage, refurbishment, and reconfiguration options, ideal for Agriculture brands exhibiting annually at World Dairy Expo and other shows.
Graphics & Content Production
Large-format graphics, backlit displays, and video content designed specifically for trade show environments. High-resolution printing, professional installation, and content support included.
Installation & Dismantle
Our experienced Madison crews handle complete setup and teardown at Alliant Energy Center. We coordinate with show management, manage labor, and ensure your booth is picture-perfect before doors open.
Show Services & Logistics
We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advanced warehouse coordination, material handling, and on-site supervision throughout World Dairy Expo.
Exhibit Solutions That Drive Results at World Dairy Expo
Your booth is your biggest marketing asset at World Dairy Expo. Make it count with Madison trade show booths designed to attract buyers and generate ROI. Müller Expo is the custom booth builder in Madison that delivers exhibits built for performance. Our custom trade show booths in Madison put your products front and center, while our trade show booth rentals in Madison give you premium quality with budget flexibility. Need visual impact? Our LED video wall displays in Madison create unforgettable experiences that set you apart from your competitors. As the trusted booth builder in Madison for Agriculture brands, we offer complete Madison trade show display services, including trade show display rentals in Madison, custom fabrication, graphics, and turnkey installation at World Dairy Expo.
LED Video Wall Booth Rentals for Trade Shows & Events
Elevate your trade show or event with Müller Expo’s premium LED video wall booth rentals. We offer hundreds of high-resolution LED video wall tiles that can be configured as standalone displays or seamlessly integrated into custom trade show booths and sponsor exhibits.
Our turnkey LED video wall display solutions are designed for conferences, expos, and live events—delivering maximum visibility, impact, and flexibility. Modular, scalable, and brand-driven, our LED video wall booths adapt to events of any size, from single shows to multi-city tours.
With Müller Expo, you gain a trusted partner providing professional LED video wall booth rentals and integrated booth solutions that create memorable, high-impact experiences.
World Dairy Expo Exhibit FAQ’s
We start with a strategic consultation to align your booth footprint with your brand goals. Our design team then creates detailed 3D renderings and mood boards for your approval. This collaborative phase allows for unlimited revisions, ensuring the final structure is a perfect reflection of your brand before we move to fabrication.
Renting offers maximum flexibility and lower upfront costs, making it ideal for brands that want a “custom” look without the long-term storage and maintenance fees. Purchasing is recommended for organizations with a consistent, fixed footprint attending four or more shows annually. We can provide a side-by-side cost analysis to help you determine which model maximizes your ROI.
Our turnkey solution is a true “concept-to-dismantle” service. It includes initial 3D design, custom fabrication, high-quality graphics production, freight coordination, and on-site labor for installation and dismantling. We handle the venue logistics and technical details so your team can walk onto the show floor and immediately focus on lead generation.
Absolutely. We specialize in seamless LED integration using premium tiles (1.5mm and 1.9mm pixel pitch) from brands like BeMatrix and Aluvision. Whether you need a small focal point or a massive digital backdrop, our rentals include professional setup and technical support to ensure your digital content looks flawless on the show floor.
For fully custom builds and complex LED installations, we recommend a lead time of 8 to 12 weeks. This ensures adequate time for design approvals and secures your spot in our production schedule. For more standard rental configurations, we can often execute on a tighter timeline of 2 to 4 weeks, depending on current inventory and local crew availability.
Your Next World Dairy Expo Display Starts Here
Müller Expo handles everything from concept to dismantling, enabling your team to focus on connecting with your audience and generating results on the show floor. Whether you are designing a 10X10 booth or a large-format LED video wall exhibit, our team brings more than 25 years of trade show expertise to every endeavor. Share your objectives with us, and together we can create something remarkable.
Müller Expo provides trade show display rentals across the Midwest and globally, serving exhibitors in Chicago, Detroit, Indianapolis, Columbus, Cleveland, Cincinnati, Minneapolis, Kansas City, St. Louis, and Omaha. Our exhibits range from 10X10 and 10X20 to 20X20, 20X30, and larger custom configurations, including fully integrated LED video wall booth rentals.