Earn Producer Trust at Premier Agriculture Events
Booth designs sized for combine and implement displays, outdoor exhibit lots, and producer-credible LED video wall exhibits, branded exhibit environments and large-format graphics that frame iron, inputs, and precision-ag platforms the way farm buyers want to see them.
The Agriculture Industry Challenge
Earning Trust from Producers Who Buy for the Long Haul
Ag buyers are practical, multigenerational, and skeptical of marketing speak. From World Ag Expo’s outdoor lots to Agritechnica’s global halls, your booth must read as honest, durable, and producer-friendly.
Why Visual Impact Matters at Agriculture Events
World Ag Expo in Tulare draws over 100,000 attendees and 1,200 exhibitors across more than 2.6 million square feet of mostly outdoor exhibits. Agritechnica in Hannover is the largest ag fair in the world. Producers and ranchers walk these floors with capital plans and short patience for fluff.
LED video wall exhibits let you show field footage, equipment in operation, agronomy data, livestock genetics stories, and precision-ag dashboards that mean something to producers.
Whether you’re a tractor or implement OEM, a seed or crop protection company, a livestock genetics provider, or an ag-tech or precision-agriculture vendor, the right exhibit signals long-haul reliability and earns producer time.
We’ve supported agriculture clients at major events, including the National Farm Machinery Show, Commodity Classic, World Ag Expo, and Agritechnica. We understand outdoor lots, ag equipment rigging, and producer-friendly tone.
Who We Serve
Ag Equipment OEMs
Tractors, combines, implements, sprayers, and harvesting equipment manufacturers
Seed & Crop Inputs
Seed genetics, traits, crop protection, fertility, and biologicals brands
Ag-Tech & Precision Agriculture
Precision ag, autonomy, drones, satellite, and farm management software
High-Impact Displays
LED Video Wall Solutions for Agriculture Events
Command attention on the show floor with dynamic, high-resolution LED video wall exhibits that drive engagement and brand recall. Research shows LED video wall exhibits generate 400% more views than static displays, achieve 83% brand recall rates, and deliver 2.6X longer dwell times. For agriculture exhibitors, that visual impact translates directly into booth traffic and qualified leads.
BeMatrix LEDskin Tiles
Seamless integration with BeMatrix frames for clean, architectural installations. Perfect for creating immersive brand environments at Agriculture shows.
Aluvision LED Tiles
High-brightness panels designed for trade show environments. Exceptional color accuracy for showcasing your products in true-to-life detail.
Recience LED Tiles
Cost-effective solution delivering professional results. Ideal for exhibitors seeking maximum impact within budget.
1.5mm Resolution
Ultra-fine pixel pitch for close-viewing distances. Ideal for intimate product reveals, detailed graphics, and premium brand presentations where attendees view content from 3-6 feet away.
1.9mm Resolution
Excellent balance of resolution and value for typical trade show viewing distances. Perfect for booth backdrops, product demos, and dynamic content that draws attendees from across the show floor.
Where We Support You
Premier Agriculture Trade Shows
From flagship industry events to specialized regional shows, we deliver custom exhibits and LED video wall display solutions tailored to each event’s unique requirements.
NFMS
National Farm Machinery Show
The largest indoor farm machinery show in North America. NFMS fills the Kentucky Exposition Center with farmers, equipment dealers, ag retailers, and the OEM suppliers shaping the next generation of row-crop, livestock, and precision-ag equipment.
COMMODITY
Commodity Classic
The premier convention and trade show for U.S. corn, soybean, wheat, and sorghum farmers. Commodity Classic gathers producers, ag retailers, and crop input vendors for technical sessions and the trade show floor.
WORLD AG
World Ag Expo
The largest annual agricultural exhibition in the world. World Ag Expo fills more than 2.6 million square feet at the International Agri-Center in Tulare with running equipment, dairy and livestock, and ag-tech demos.
AGRITECHNICA
Agritechnica
The world’s leading trade fair for agricultural machinery. Agritechnica fills Messe Hannover with global OEMs, implement makers, and ag-tech vendors evaluated by producers, dealers, and ag retail buyers.
Turnkey Solutions
Complete Exhibit Services for Agriculture Events
From initial concept to post-show teardown, we handle every detail so you can focus on what matters, connecting with customers and closing deals.
Our designers create exhibits tailored to Agriculture brands, from performance-focused layouts that showcase your products to technology-forward designs that demonstrate software and digital solutions
BeMatrix LEDskin, Aluvision, and Recience LED tiles in 1.5P and 1.9P resolution. Ideal for product demonstrations, brand storytelling, and immersive showcases.
Choose from our extensive exhibit rental inventory or invest in a custom-built exhibit. Rental programs include storage, refurbishment, and reconfiguration for multi-show flexibility.
Graphics & Content Production
Large-format graphics, backlit displays, and video content designed for Agriculture trade shows. High-resolution printing that showcases your products in stunning detail. View examples in our video gallery.
Our experienced crews handle complete setup and teardown at major Agriculture venues nationwide. We coordinate with show management and ensure your booth is ready before doors open.
We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advanced warehouse coordination, material handling, and on-site supervision throughout your event.
The Müller Expo Advantage
Why Agriculture Companies Choose Us
We understand the unique demands of Agriculture trade shows, high visual expectations, complex logistics, and audiences that move on real procurement and partnership decisions.
Agriculture Industry Fluency
We've supported equipment OEMs, seed and crop input brands, and ag-tech vendors. We understand producer culture and what makes a booth credible at a real ag show.
Outdoor + Equipment Builds
National Farm Machinery Show and World Ag Expo run mostly outdoors. We coordinate weather-rated structures, generator power, and equipment rigging for outdoor footprints.
Turnkey Execution
One contact from concept through teardown. We handle freight, rigging, electrical, and show services so your team can focus on producer conversations.
Equipment Ownership
We own our LED panels and exhibit inventory—no middlemen. Faster swaps, on-site backup, and better pricing for ag exhibitors.
Planning Your Exhibit
Key Considerations for Aerospace Trade Shows
Agriculture events come with unique requirements. Here’s what to keep in mind when planning your exhibit.
Outdoor Lot Builds
World Ag Expo and Commodity Classic outdoor demo lots are outdoor shows. Plan weather-rated structures, generator-ready power, and protected AV runs.
Ag Equipment Rigging
Tractors, combines, and implements need rigging, surveyed pads, and sometimes engineered ground prep. Plan logistics 6-9 months ahead.
Producer-Credible Tone
Producers spot marketing fluff fast. Use real field footage, agronomy data, and producer testimonials, not lifestyle ads.
Dealer Channel Coordination
Many ag brands sell through dealer networks. Coordinate booth messaging with dealer co-op programs and lead distribution.
Customs for Agritechnica
Agritechnica requires ATA Carnets, customs paperwork, and German labor coordination. We manage international logistics end to end.
Connectivity for Precision Ag
Precision-ag demos depend on cellular and connectivity. Plan dedicated bandwidth or test-bed equipment that works without it.
Our Work
Exhibit Gallery
See examples of our custom trade show exhibits and LED video wall displays at trade shows across industries.
Ready to Earn Producer Trust at Your Next Ag Show?
Tell us about your upcoming event, and we’ll deliver an exhibit, indoor or outdoor, that earns producer time and dealer follow-up.
Müller Expo provides trade show exhibit rentals for the agriculture industry globally, serving agriculture exhibitors at events in Indianapolis, Kansas City, Fresno, Denver, Hannover, and Paris. Our exhibits range from 10X10 and 10X20 to 20X20, 20X30, and larger custom configurations, including fully integrated LED video wall booth rentals.