White & Private Label Expo Exhibits and Displays| Müller Expo

Custom-Designed Displays & Exhibit Rentals at White & Private Label Expo

Your premier, full-service exhibit partner, providing custom trade show booths and LED video wall exhibit rentals for White & Private Label Expo, handling everything from design to dismantle.

September-October

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About White & Private Label Expo

White & Private Label Expo New York is one of the leading annual U.S. trade events for private-label sourcing, white-label product manufacturing, and e-commerce brand development, produced by Business Show Media as the franchise’s sole U.S. flagship. The expo targets Amazon and e-commerce sellers, private-label brand owners, multi-store retail buyers seeking private-label suppliers, drop-shipping and fulfilment operators, white-label SaaS and digital product resellers, beauty and personal care brand owners, supplement and CBD brand operators, custom-product entrepreneurs, and the broader e-commerce and direct-to-consumer brand-building community from across the United States and internationally. Its exhibitor base concentrates private-label manufacturers across beauty, personal care, supplements, food and beverage, apparel, home goods, and electronics, custom packaging and labelling suppliers, fulfilment and 3PL providers, e-commerce platform integrations, Amazon and marketplace optimisation services, and the broader e-commerce brand-building supply chain. For U.S. e-commerce and private-label entrepreneurs, it is the franchise’s flagship annual national convening.

What to Expect

Private Label Manufacturer Floor

The exhibit floor concentrates private-label and white-label manufacturers across beauty, supplements, food, and consumer goods, direct sourcing for brand owners launching or scaling private-label lines.

E-commerce Education Sessions

Education sessions cover Amazon brand registry and PPC strategy, marketplace optimisation, Shopify and DTC growth tactics, brand-building, and emerging e-commerce platforms, programmed for online sellers and brand operators.

Co-located Side-Hustle & E-commerce Events

Co-located events extend the expo to adjacent e-commerce entrepreneur audiences, pairing private-label sourcing with broader online business education content.

Trade Show Display Inspiration

The Venue: Jacob K. Javits Convention Center

Located on Manhattan’s west side overlooking the Hudson River, this glass-walled landmark anchors the Hell’s Kitchen and Hudson Yards districts. The destination features rooftop views of midtown, walkable access to the High Line, Broadway theatres, world-class restaurants, and subway connections across all five boroughs. 

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Share your vision with us—schedule a virtual meeting at your convenience with one of our exhibit consultants. We’re eager to explore your project, understand your objectives, and align with your budget and timeline.

Why Choose Muller Expo for White & Private Label Expo

Master the complexities of White & Private Label Expo with a dedicated New York City exhibit partner. We leverage deep venue expertise to deliver high-impact custom booths without the stress.

Legacy of Exhibit Success

Müller Expo has created custom-designed exhibits at White & Private Label Expo since its early years. Our team understands the unique demands of Retail exhibitors and the show's distinctive layout.

Local New York City Team

Our dedicated New York City team knows Javits Center inside and out, from labour requirements to loading dock protocols. We handle every detail so you can focus on meeting buyers.

Local Warehouse & Storage

Our New York City-area warehouse stores your exhibit materials year-round, eliminating costly cross-country shipping. Local access means faster setup and lower logistics costs.

Venue Relationships

After hundreds of installations at Javits Center, we've built strong partnerships with venue management, preferred contractors, and local suppliers for priority service.

Global logistics and on-site crews

Material handling, drayage, customs clearance, and venue compliance are coordinated in-house. Müller Expo crews install and dismantle the booth; exhibitor staff arrive at a finished space and leave when the show closes.

Turnkey Peace of Mind

From initial design through post-show breakdown, we manage everything. One point of contact, one invoice, zero surprises. Your success at White & Private Label Expo is our priority.

Our Gallery

Turnkey Custom Exhibit Services at White & Private Label Expo

Everything you need for a flawless trade show, handled by one dedicated team.

Custom Booth Design

Our designers create stunning, on-brand booth environments tailored to your product category and expo location. From 10X10 inline booths to double-deck displays, we bring your vision to life with designs optimized for White & Private Label Expo’s floor plan.

LED Video Wall Display Rentals

Command attention with high-impact LED video wall displays featuring BeMatrix LEDskin, Aluvision, and Recience panels in 1.5mm and 1.9mm resolutions. Perfect for product demos, brand storytelling, and immersive experiences that stand out among White & Private Label Expo exhibitors.

Booth Rentals & Purchase

Choose from our extensive rental inventory or invest in a custom-built booth. Rental programs include storage, refurbishment, and reconfiguration options, ideal for Retail brands exhibiting annually at White & Private Label Expo and other shows.

Graphics & Content Production

Large-format graphics, backlit displays, and video content designed specifically for trade show environments. High-resolution printing, professional installation, and content support included.

Installation & Dismantle

Our experienced New York City crews handle complete setup and teardown at Javits Center. We coordinate with show management, manage labor, and ensure your booth is picture-perfect before doors open.

Show Services & Logistics

We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advanced warehouse coordination, material handling, and on-site supervision throughout White & Private Label Expo.

Exhibit Solutions That Drive Results at White & Private Label Expo

Your booth is your biggest marketing asset at White & Private Label Expo. Make it count with New York City trade show booths designed to attract buyers and generate ROI. Müller Expo is the custom booth builder in New York City that delivers exhibits built for performance. Our custom trade show booths in New York City put your products front and center, while our trade show booth rentals in New York City give you premium quality with budget flexibility. Need visual impact? Our LED video wall displays in New York City create unforgettable experiences that set you apart from your competitors. As the trusted booth builder in New York City for Retail brands, we offer complete New York City trade show display services, including trade show display rentals in New York City, custom fabrication, graphics, and turnkey installation at White & Private Label Expo.

LED Video Wall Booth Rentals for Trade Shows & Events

Elevate your trade show or event with Müller Expo’s premium LED video wall booth rentals. We offer hundreds of high-resolution LED video wall tiles that can be configured as standalone displays or seamlessly integrated into custom trade show booths and sponsor exhibits.

Our turnkey LED video wall display solutions are designed for conferences, expos, and live events—delivering maximum visibility, impact, and flexibility. Modular, scalable, and brand-driven, our LED video wall booths adapt to events of any size, from single shows to multi-city tours.

With Müller Expo, you gain a trusted partner providing professional LED video wall booth rentals and integrated booth solutions that create memorable, high-impact experiences.

White & Private Label Expo Exhibit FAQ’s

We start with a strategic consultation to align your booth footprint with your brand goals. Our design team then creates detailed 3D renderings and mood boards for your approval. This collaborative phase allows for unlimited revisions, ensuring the final structure is a perfect reflection of your brand before we move to fabrication.

Renting offers maximum flexibility and lower upfront costs, making it ideal for brands that want a “custom” look without the long-term storage and maintenance fees. Purchasing is recommended for organizations with a consistent, fixed footprint attending four or more shows annually. We can provide a side-by-side cost analysis to help you determine which model maximizes your ROI.

Our turnkey solution is a true “concept-to-dismantle” service. It includes initial 3D design, custom fabrication, high-quality graphics production, freight coordination, and on-site labor for installation and dismantling. We handle the venue logistics and technical details so your team can walk onto the show floor and immediately focus on lead generation.

Absolutely. We specialize in seamless LED integration using premium tiles (1.5mm and 1.9mm pixel pitch) from brands like BeMatrix and Aluvision. Whether you need a small focal point or a massive digital backdrop, our rentals include professional setup and technical support to ensure your digital content looks flawless on the show floor.

For fully custom builds and complex LED installations, we recommend a lead time of 8 to 12 weeks. This ensures adequate time for design approvals and secures your spot in our production schedule. For more standard rental configurations, we can often execute on a tighter timeline of 2 to 4 weeks, depending on current inventory and local crew availability.

Your Next White & Private Label Expo Display Starts Here

Müller Expo handles everything from concept to dismantling, enabling your team to focus on connecting with your audience and generating results on the show floor. Whether you are designing a 10X10 booth or a large-format LED video wall exhibit, our team brings more than 25 years of trade show expertise to every endeavor. Share your objectives with us, and together we can create something remarkable.

Müller Expo provides trade show exhibit rentals across the Northeast and globally, serving exhibitors in Philadelphia, Pittsburgh, Boston, Baltimore, Washington D.C., National Harbor, and Atlantic City. Our exhibits range from 10X10 and 10X20 to 20X2020X30, and larger custom configurations, including fully integrated LED video wall booth rentals.

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