Custom Designed Displays & Exhibit Rentals at MakeUp in NewYork
Your premier, full-service exhibit partner, providing custom trade show booths and LED video wall exhibit rentals for MakeUp in NewYork, handling everything from design to dismantle.
September
About MakeUp in NewYork
MakeUp in NewYork is the annual B2B beauty industry trade show focused on cosmetic ingredients, formulation, packaging, and brand development. The two-day event convenes cosmetic chemists, product development leadership, packaging designers, brand managers, indie beauty founders, beauty industry marketing directors, regulatory affairs specialists, and beauty industry investors from across the United States, Canada, Latin America, Europe, and Asia. The exhibitor base concentrates on cosmetic raw materials and active ingredients, primary and secondary packaging, applicator and dispenser technology, fragrance houses, formulation and contract manufacturing services, sustainable packaging materials, beauty industry regulatory consulting, and beauty trend forecasting services. MakeUp in NewYork sits earlier in the beauty product development cycle than retail-focused shows; exhibitors target the formulation and packaging decisions that drive the next two-to-three years of beauty product launches. For beauty supply-chain brands, MakeUp in NewYork is the year’s primary North American B2B convening for product development and packaging.
What to Expect
Cosmetic Raw Materials and Active Ingredients
Major cosmetic ingredient suppliers, from Croda, BASF, Lonza, Givaudan, Symrise, Evonik, to Ashland, showcase the year's most significant active ingredient and formulation breakthroughs.
Packaging Innovation Showcases
Dedicated packaging zones concentrate primary container manufacturers, applicator and dispenser innovators, sustainable packaging materials, decoration technology, and beauty's packaging supply chain is convened.
Beauty Trend Forecasting Sessions
Dedicated trend forecasting sessions cover skinimalism, the role of social media in beauty marketing, e-commerce strategies, and regulatory developments affecting cosmetic formulation and packaging.
Trade Show Display Inspiration
The Venue: Jacob K. Javits Convention Center
Set on Manhattan’s West Side along the Hudson River and adjacent to Hudson Yards, this expanded glass-and-steel convention complex anchors New York’s Far West Side development. Direct subway access via the 7 train extension, abundant nearby dining at Hudson Yards, and proximity to Times Square and the High Line frame the venue’s distinctive Manhattan setting.
Book Your Initial
Online Consultation
Today!
Share your vision with us—schedule a virtual meeting at your convenience with one of our exhibit consultants. We’re eager to explore your project, understand your objectives, and align with your budget and timeline.
Why Choose Muller Expo for MakeUp in NewYork
Master the complexities of MakeUp in NewYork with a dedicated New York exhibit partner. We leverage deep venue expertise to deliver high-impact custom booths without the stress.
Legacy of Exhibit Success
Müller Expo has created custom-designed exhibits at MakeUp in NewYork since its early years. Our team understands the unique demands of Cosmetics & Beauty exhibitors and the show's distinctive layout.
Local New York Team
Our dedicated New York team knows the Javits Convention Center inside and out, from labour requirements to loading dock protocols. We handle every detail so you can focus on meeting buyers.
Local Warehouse & Storage
Our New York-area warehouse stores your exhibit materials year-round, eliminating costly cross-country shipping. Local access means faster setup and lower logistics costs.
Venue Relationships
After hundreds of installations at the Javits Convention Center, we've built strong partnerships with venue management, preferred contractors, and local suppliers for priority service.
Global logistics and on-site crews
Material handling, drayage, customs clearance, and venue compliance are coordinated in-house. Müller Expo crews install and dismantle the booth; exhibitor staff arrive at a finished space and leave when the show closes.
Turnkey Peace of Mind
From initial design through post-show breakdown, we manage everything. One point of contact, one invoice, zero surprises. Your success at MakeUp in NewYork is our priority.
Our Gallery
Turnkey Custom Exhibit Services at MakeUp in NewYork
Everything you need for a flawless trade show, handled by one dedicated team.
Custom Booth Design
Our designers create stunning, on-brand booth environments tailored to your product category and expo location. From 10X10 inline booths to double-deck displays, we bring your vision to life with designs optimized for MakeUp in NewYork’s floor plan.
LED Video Wall Display Rentals
Command attention with high-impact LED video wall displays featuring BeMatrix LEDskin, Aluvision, and Recience panels in 1.5mm and 1.9mm resolutions. Perfect for product demos, brand storytelling, and immersive experiences that stand out among MakeUp in NewYork exhibitors.
Booth Rentals & Purchase
Choose from our extensive rental inventory or invest in a custom-built booth. Rental programs include storage, refurbishment, and reconfiguration options, ideal for Cosmetics & Beauty brands exhibiting annually at MakeUp in NewYork and other shows.
Graphics & Content Production
Large-format graphics, backlit displays, and video content designed specifically for trade show environments. High-resolution printing, professional installation, and content support included.
Installation & Dismantle
Our experienced New York crews handle complete setup and teardown at the Javits Convention Center. We coordinate with show management, manage labor, and ensure your booth is picture-perfect before doors open.
Show Services & Logistics
We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advanced warehouse coordination, material handling, and on-site supervision throughout MakeUp in NewYork.
Exhibit Solutions That Drive Results at MakeUp in NewYork
Your booth is your biggest marketing asset at MakeUp in NewYork. Make it count with New York trade show booths designed to attract buyers and generate ROI. Müller Expo is the custom booth builder in New York that delivers exhibits built for performance. Our custom trade show booths in New York put your products front and center, while our trade show booth rentals in New York give you premium quality with budget flexibility. Need visual impact? Our LED video wall displays in New York create unforgettable experiences that set you apart from your competitors. As the trusted booth builder in New York for Cosmetics & Beauty brands, we offer complete New York trade show display services, including trade show display rentals in New York, custom fabrication, graphics, and turnkey installation at MakeUp in NewYork.
LED Video Wall Booth Rentals for Trade Shows & Events
Elevate your trade show or event with Müller Expo’s premium LED video wall booth rentals. We offer hundreds of high-resolution LED video wall tiles that can be configured as standalone displays or seamlessly integrated into custom trade show booths and sponsor exhibits.
Our turnkey LED video wall display solutions are designed for conferences, expos, and live events—delivering maximum visibility, impact, and flexibility. Modular, scalable, and brand-driven, our LED video wall booths adapt to events of any size, from single shows to multi-city tours.
With Müller Expo, you gain a trusted partner providing professional LED video wall booth rentals and integrated booth solutions that create memorable, high-impact experiences.
MakeUp in NewYork Exhibit FAQ’s
We start with a strategic consultation to align your booth footprint with your brand goals. Our design team then creates detailed 3D renderings and mood boards for your approval. This collaborative phase allows for unlimited revisions, ensuring the final structure is a perfect reflection of your brand before we move to fabrication.
Renting offers maximum flexibility and lower upfront costs, making it ideal for brands that want a “custom” look without the long-term storage and maintenance fees. Purchasing is recommended for organizations with a consistent, fixed footprint attending four or more shows annually. We can provide a side-by-side cost analysis to help you determine which model maximizes your ROI.
Our turnkey solution is a true “concept-to-dismantle” service. It includes initial 3D design, custom fabrication, high-quality graphics production, freight coordination, and on-site labor for installation and dismantling. We handle the venue logistics and technical details so your team can walk onto the show floor and immediately focus on lead generation.
Absolutely. We specialize in seamless LED integration using premium tiles (1.5mm and 1.9mm pixel pitch) from brands like BeMatrix and Aluvision. Whether you need a small focal point or a massive digital backdrop, our rentals include professional setup and technical support to ensure your digital content looks flawless on the show floor.
For fully custom builds and complex LED installations, we recommend a lead time of 8 to 12 weeks. This ensures adequate time for design approvals and secures your spot in our production schedule. For more standard rental configurations, we can often execute on a tighter timeline of 2 to 4 weeks, depending on current inventory and local crew availability.
Your Next MakeUp in NewYork Display Starts Here
Müller Expo handles everything from concept to dismantling, enabling your team to focus on connecting with your audience and generating results on the show floor. Whether you are designing a 10X10 booth or a large-format LED video wall exhibit, our team brings more than 25 years of trade show expertise to every endeavor. Share your objectives with us, and together we can create something remarkable.
Muller Expo provides trade show exhibit rentals across the Northeast and globally, serving exhibitors in Philadelphia, Pittsburgh, Boston, Baltimore, Washington D.C., National Harbor, and Atlantic City. Our exhibits range from 10X10 and 10X20 to 20X20, 20X30, and larger custom configurations, including fully integrated LED video wall booth rentals.