Get on the Shelf at Premier Toy & Kids Industry Events
Custom-designed booths with play-tested demo tables, sample-product walls, and 4-foot endcap planogram mockups, branded exhibit environments, and LED video wall exhibits that show toy buyers exactly how product merchandises.
The Toy Industry Challenge
Picking the Hits Buyers Bet a Holiday Season On
Toy and juvenile products markets are where retail buyers from Walmart, Target, Amazon, and specialty toy chains place the orders that define holiday selling. Your booth has to demo the play pattern and prove the merchandising will work in 12 feet of aisle.
Why Visual Impact Matters at Toy Markets
Spielwarenmesse Nuremberg, the world’s largest toy fair, fills 18 halls with more than 2,800 exhibitors and 65,000+ trade visitors. Toy Fair New York and Hong Kong Toys & Games Fair are the other two pillars of the global toy buying calendar. ABC Kids Expo is the dedicated juvenile products event. Buyers walk these markets with planogram space and limited shelf-set windows—your booth has to demo the play and merchandise the line.
LED video wall exhibits let you loop TV-style toy commercials, hero animation, unboxing content, and in-aisle merchandising mockups so buyers can visualize how the brand will perform at retail.
Whether you’re a major toy publisher launching the year’s flagship line, an indie inventor pitching specialty retail, a juvenile products brand at ABC Kids, or a licensed entertainment brand activating IP across plush, action figures, and games, the right exhibit positions the line for orders.
We’ve supported toy and juvenile clients at Toy Fair, Spielwarenmesse, and ABC Kids events. We understand demo-table density, secured prototype rooms, brand-licensed dressing, and retailer meeting flow.
Who We Serve
Toy Manufacturers
Major toy publishers, indie inventors, and specialty toy makers across plush, action, games, and STEM
Juvenile Products & Baby Gear
Strollers, car seats, nursery, feeding, and infant products brands at ABC Kids Expo
Licensed Entertainment
Studio licensing groups, character brand owners, and licensed merchandise programs
High-Impact Displays
LED Video Wall Exhibit Solutions for Toy & Kids Markets
Command attention on the show floor with dynamic, high-resolution LED video wall exhibits that drive engagement and brand recall. Research shows LED video wall exhibits generate 400% more views than static displays, achieve 83% brand recall rates, and deliver 2.6X longer dwell times. For toys & kids exhibitors, that visual impact translates directly into booth traffic and qualified leads.
BeMatrix LEDskin Tiles
Seamless integration with BeMatrix frames for clean, architectural installations. Perfect for creating immersive brand environments at Toy & Kids shows.
Aluvision LED Tiles
High-brightness panels designed for trade show environments. Exceptional color accuracy for showcasing your products in true-to-life detail.
Recience LED Tiles
Cost-effective solution delivering professional results. Ideal for exhibitors seeking maximum impact within budget.
1.5mm Resolution
Ultra-fine pixel pitch for close-viewing distances. Ideal for intimate product reveals, detailed graphics, and premium brand presentations where attendees view content from 3-6 feet away.
1.9mm Resolution
Excellent balance of resolution and value for typical trade show viewing distances. Perfect for booth backdrops, product demos, and dynamic content that draws attendees from across the show floor.
Where We Support You
Premier Toy & Kids Trade Shows
From flagship industry events to specialized regional shows, we deliver custom exhibits and LED video wall display solutions tailored to each event’s unique requirements.
TOY FAIR
Toy Fair New York
The largest toy trade event in the Western Hemisphere. Toy Fair fills the Javits Center with toy publishers, juvenile brands, and licensed properties meeting buyers from Walmart, Target, Amazon, and major specialty chains.
SPIEL
Spielwarenmesse Nuremberg
The world’s largest toy fair. Spielwarenmesse fills 18 halls of NürnbergMesse with toy makers, juvenile products, and licensed brands serving the global retail buying community.
HKTG
Hong Kong Toys & Games Fair
Asia’s largest toys trade event. Organized by HKTDC, the fair convenes manufacturers, sourcing teams, and OEM/ODM toy producers serving global brands and licensors at AsiaWorld-Expo.
ABC
ABC Kids Expo
The leading juvenile products trade show in North America. ABC Kids Expo at the Las Vegas Convention Center brings nursery, baby gear, feeding, and infant brands together with specialty and big-box buyers.
Turnkey Solutions
Complete Exhibit Services for Toy & Kids Events
From initial concept to post-show teardown, we handle every detail so you can focus on what matters, connecting with customers and closing deals.
Our designers create exhibits tailored to Toy & Kids brands, from performance-focused layouts that showcase your products to technology-forward designs that demonstrate software and digital solutions.
BeMatrix LEDskin, Aluvision, and Recience LED tiles in 1.5P and 1.9P resolution. Ideal for product demonstrations, brand storytelling, and immersive showcases.
Choose from our extensive exhibit rental inventory or invest in a custom-built exhibit. Rental programs include storage, refurbishment, and reconfiguration for multi-show flexibility.
Graphics & Content Production
Large-format graphics, backlit displays, and video content designed for Toy & Kids trade shows. High-resolution printing that showcases your products in stunning detail. View examples in our video gallery.
Our experienced crews handle complete setup and teardown at major Toy & Kids venues nationwide. We coordinate with show management and ensure your booth is ready before doors open.
We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advanced warehouse coordination, material handling, and on-site supervision throughout your event.
The Müller Expo Advantage
Why Toy & Kids Companies Choose Us
We understand the unique demands of Toy & Kids trade shows—high visual expectations, complex logistics, and audiences that move on real procurement and partnership decisions.
Toy Industry Fluency
We've built for major publishers, indie inventors, and licensed brands. We understand retailer reviews and what makes a toy booth demo the play pattern.
NY, Nuremberg, Hong Kong, Vegas
Toy Fair in NY. Spielwarenmesse in Nuremberg. HKTG in Hong Kong. ABC Kids in Vegas. We have crews and partners worldwide.
Turnkey Execution
One contact from concept through teardown. We coordinate I&D, AV, electrical, and show services so your line review team can focus on writing orders.
Equipment Ownership
We own our LED panels and exhibit inventory—no middlemen. Faster response times, on-site backup hardware, and better pricing for toy exhibitors.
Planning Your Exhibit
Key Considerations for Toy & Kids Trade Shows
Toy & Kids events come with unique requirements. Here’s what to keep in mind when planning your exhibit.
Demo Table Density
Toy buyers expect to play. Plan demo tables with adequate samples, replacement product, and a refresh process. Empty tables read as a tired line.
Secured Prototype Rooms
Pre-launch SKUs and unannounced licensed properties need locked, badge-controlled meeting rooms. Plan with show security 60+ days ahead.
In-Aisle Merchandising Mockups
Major retail buyers visualize sets of 4 feet, 8 feet, or 12 feet. Build a planogram mockup section that shows the line as it will appear at Walmart or Target.
Licensed IP Dressing
Studio licensors require brand approval on character art, color, and trim. Build approval timelines into the exhibit production schedule.
Safety & Choking Hazard Compliance
Toys for kids under 3 require visible CPSIA and EU CE compliance. Some demo zones must be age-gated. Plan signage during design.
International Customs
Spielwarenmesse and HKTG require ATA Carnets and customs documentation. We manage international logistics, including pre-show prototype shipping, end-to-end.
Our Work
Exhibit Gallery
See examples of our custom trade show exhibits and LED video wall displays at trade shows across industries.
Ready to Get on the Shelf at Your Next Toy Show?
Tell us about your upcoming market, and we’ll deliver a toy exhibit that demos the play, hosts the line review, and lands the planogram.
Müller Expo provides trade show exhibit rentals for the toy and kids’ product industry globally, serving toy and kids’ product exhibitors at events in New York, Hannover, Hong Kong, Las Vegas, and Frankfurt. Our exhibits range from 10X10 and 10X20 to 20X20, 20X30, and larger custom configurations, including fully integrated LED video wall booth rentals.