Win the Pet Aisle at Premier Pet Industry Events
Custom booth designs with live-demo zones, endcap planogram mockup walls, and ingredient-story LED video wall displays, branded exhibit environments that show retail buyers how product merchandises on the aisle.
The Pet Industry Challenge
Selling Through to Pet Specialty Retailers
Pet industry shows are where Petco, PetSmart, Chewy, and independent pet specialty buyers place the orders that fill the year’s planograms. Your booth has to merchandise the line, demo the product story, and—often—handle live animal logistics.
Why Visual Impact Matters at Pet Industry Events
Global Pet Expo at the Orange County Convention Center hosts 1,100+ exhibitors and 16,000+ pet industry professionals. SuperZoo at Mandalay Bay is the leading independent pet specialty event. Interzoo Nuremberg is the global pet industry’s largest trade fair, with 2,000+ exhibitors. Zoomark International in Bologna serves the European pet trade. Buyers walk these floors evaluating formula stories, packaging, and merchandising potential at once.
LED video wall exhibits let you loop pet behavior footage, formula and ingredient sourcing stories, and unboxing-style product demos so the brand promise lands before the buyer ever picks up the bag.
Whether you’re a premium pet food brand pitching pet specialty buyers, a pet supplies maker fighting for endcap placement, a pet health and supplement brand at the veterinary intersection, or a pet tech company demoing connected products, the right exhibit signals retail readiness.
We’ve delivered pet industry exhibits at Global Pet Expo, SuperZoo, and global pet markets. We understand live animal protocols, ingredient sampling logistics, and the merchandising story pet specialty buyers expect.
Who We Serve
Pet Food & Treats
Premium kibble, fresh, freeze-dried, raw, and treat brands across dog, cat, and small animal
Pet Supplies & Accessories
Toys, beds, leashes, harnesses, grooming, and lifestyle pet accessories
Pet Health & Supplements
Pet supplements, dental care, joint health, and OTC veterinary brands
High-Impact Displays
LED Video Wall Exhibit Solutions for Pet Industry Events
Command attention on the show floor with dynamic, high-resolution LED video wall exhibits that drive engagement and brand recall. Research shows LED video wall exhibits generate 400% more views than static displays, achieve 83% brand recall rates, and deliver 2.6× longer dwell times. For pet supplies exhibitors, that visual impact translates directly into booth traffic and qualified leads.
BeMatrix LEDskin Tiles
Seamless integration with BeMatrix frames for clean, architectural installations. Perfect for creating immersive brand environments at Pet Industry shows.
Aluvision LED Tiles
High-brightness panels designed for trade show environments. Exceptional color accuracy for showcasing your products in true-to-life detail.
Recience LED Tiles
Cost-effective solution delivering professional results. Ideal for exhibitors seeking maximum impact within budget.
1.5mm Resolution
Ultra-fine pixel pitch for close-viewing distances. Ideal for intimate product reveals, detailed graphics, and premium brand presentations where attendees view content from 3-6 feet away.
1.9mm Resolution
Excellent balance of resolution and value for typical trade show viewing distances. Perfect for booth backdrops, product demos, and dynamic content that draws attendees from across the show floor.
Where We Support You
Premier Pet Industry Trade Shows
From flagship industry events to specialized regional shows, we deliver custom exhibits and LED video wall display solutions tailored to each event’s unique requirements.
GPE
Global Pet Expo
The pet industry’s premier B2B event in North America. Co-produced by APPA and PIDA at the Orange County Convention Center, Global Pet Expo brings pet specialty retailers, major chains, and distributors together with 1,100+ exhibitors.
SUPERZOO
SuperZoo
The leading independent pet specialty trade show. Held at Mandalay Bay, SuperZoo convenes neighborhood pet retailers, regional chains, and pet service businesses with the brands building the pet specialty channel.
INTERZOO
Interzoo
The world’s leading trade fair for the pet industry. Interzoo fills NürnbergMesse with pet food, pet supplies, aquatics, and pet tech brands serving the global pet specialty channel.
ZOOMARK
Zoomark International
The leading pet trade show for southern Europe and the Mediterranean. Held at BolognaFiere, Zoomark serves pet food, supplies, and aquatics brands targeting Italian, Spanish, and broader EU retail.
Turnkey Solutions
Complete Exhibit Services for Pet Industry Events
From initial concept to post-show teardown, we handle every detail so you can focus on what matters, connecting with customers and closing deals.
Our designers create exhibits tailored to Pet Industry brands, from performance-focused layouts that showcase your products to technology-forward designs that demonstrate software and digital solutions.
BeMatrix LEDskin, Aluvision, and Recience LED tiles in 1.5P and 1.9P resolution. Ideal for product demonstrations, brand storytelling, and immersive showcases.
Choose from our extensive exhibit rental inventory or invest in a custom-built exhibit. Rental programs include storage, refurbishment, and reconfiguration for multi-show flexibility.
Graphics & Content Production
Large-format graphics, backlit displays, and video content designed for Pet Industry trade shows. High-resolution printing that showcases your products in stunning detail. View examples in our video gallery.
Our experienced crews handle complete setup and teardown at major Pet Industry venues nationwide. We coordinate with show management and ensure your booth is ready before doors open.
We manage freight, drayage, electrical, internet, and all show service orders. Our team handles advanced warehouse coordination, material handling, and on-site supervision throughout your event.
The Müller Expo Advantage
Why Pet Industry Companies Choose Us
We understand the unique demands of Pet Industry trade shows—high visual expectations, complex logistics, and audiences that move on real procurement and partnership decisions.
Pet Industry Fluency
We've built for premium pet food, supplies, and pet tech brands. We understand the pet specialty buyer reality and what makes a pet booth credible to a Petco merchant.
Orlando, Vegas, Nuremberg, Bologna
Global Pet Expo. SuperZoo. Interzoo. Zoomark. We have crews and partners across every pet industry market that matters.
Turnkey Execution
One contact from concept through teardown. We coordinate I&D, AV, electrical, and show services so your team can focus on retailer meetings and demos.
Equipment Ownership
We own our LED panels and exhibit inventory, meaning no middlemen. Faster response times, on-site backup hardware, and better pricing for pet exhibitors.
Planning Your Exhibit
Key Considerations for Pet Industry Trade Shows
Pet Industry events come with unique requirements. Here’s what to keep in mind when planning your exhibit.
Live Animal Regulations
Booths featuring live dogs, cats, or small animals require show approvals, USDA paperwork in some cases, on-site handlers, and clear rest schedules. Plan 90+ days ahead.
Odor Management & Sampling
Pet food and treat sampling can overwhelm a booth fast. Plan ventilation, sealed sample storage, and sanitizing stations into the design from day one.
Ingredient Story Walls
Pet specialty buyers care about sourcing—grass-fed, single-source protein, sustainability claims. Build a story wall that walks the buyer through provenance.
Endcap Merchandising Mockups
Major retail buyers want to see how the line plays in 4 feet of the pet aisle. Build a planogram mockup, not just a product wall.
Demo Pets & Working Dogs
Live demo dogs need rest crates, water, and clear handler shifts. Coordinate with show veterinary services and ensure compliance with venue animal policy.
International Customs for Food
Interzoo and Zoomark require pet food import documentation, sample certificates, and EU pet food compliance. We manage international logistics end-to-end.
Our Work
Exhibit Gallery
See examples of our custom trade show exhibits and LED video wall displays at trade shows across industries.
Ready to Win the Pet Aisle at Your Next Pet Industry Show?
Tell us about your upcoming event and we’ll deliver a pet exhibit that demos the product story, books retailer meetings, and lands the placements.
Müller Expo provides trade show exhibit rentals for the pet supplies industry globally, serving pet supplies exhibitors at events in Orlando, Las Vegas, Hannover, Rome, and Shanghai. Our exhibits range from 10×10 and 10×20 to 20×20, 20×30, and larger custom configurations, including fully integrated LED video wall booth rentals