Spotlight on International Potato Expo 2025: McCain Foods’ Custom Booth by Müller Expo

Spotlight on International Potato Expo 2025: McCain Foods’ Custom Booth by Müller Expo

Potato Expo 2025, held in sunny Orlando, Florida, brought together industry leaders, innovators, and enthusiasts to celebrate and explore the versatility and importance of potatoes. Among the standout exhibits at this year’s event was a custom 20x30ft island booth designed and built by Müller Expo for our esteemed client, McCain Foods.

A Booth That Felt Like Home

McCain Foods’ booth was a show-stopper, combining innovative design with a warm, welcoming atmosphere. At the heart of the exhibit was a custom structure that resembled a home, symbolizing comfort and quality—values McCain Foods holds dear. This central structure was not just visually stunning but also functional, creating a memorable and immersive experience for attendees.

Interactive Features and Unique Touches

The booth was designed with an open flow, allowing visitors to engage with the exhibit from any direction. Key features included:

• Potato Photo Op Area: Integrated into the home-like structure, this interactive space invited attendees to snap fun, shareable photos with potato-themed props, adding an element of playfulness to the experience.
• Custom Dining Area: A handcrafted dining table and benches provided a space for attendees to connect over McCain Foods’ products, reinforcing the brand’s focus on bringing people together, giving it a “homey” feeling for all attendees.
• Lightbox Display: A large, custom lightbox showcased McCain’s frozen food products, highlighting their quality and diversity in a visually striking manner.
• Ranch-Style Welcome Area: A spacious, ranch-inspired wood welcome area with bold McCain branding served as a hub for engaging with the McCain team and exploring the exhibit further.

A Design Rooted in Functionality and Impact

The open flow of the booth ensured seamless navigation for attendees, creating a dynamic space that encouraged interaction and exploration. Every design element was carefully crafted to reflect McCain Foods’ values and products, making their brand message resonate with all who visited.

Looking Ahead to 2026

The McCain Foods booth at the Potato Expo 2025 was a testament to the power of collaboration and creativity. Its success not only highlighted McCain Foods’ commitment to excellence but also underscored Müller Expo’s expertise in creating custom trade show exhibits that captivate and inspire.

We’re thrilled to continue our partnership with McCain Foods and are already looking forward to the next chapter at the Gaylord Texan in Dallas, Texas, for the 2026 Potato Expo. Stay tuned for more innovative designs and unforgettable experiences!

Ready to Elevate Your Trade Show Presence?

Partner with Müller Expo to design and build a custom exhibit that captures your brand’s essence and leaves a lasting impression. Contact us today to get started!