POWERGEN International 2026 – San Antonio, Texas
POWERGEN TRADE SHOW BOOTHS
Show: POWERGEN
Location: San Antonio, Texas
Date: January 20-22, 2026
Scope: Design, build, and install 40×40 trade show booth
Here’s a reworked case study focused on POWERGEN International 2026 and the client’s booth expansion from 20×20 to 40×40:
POWERGEN International 2026 – San Antonio, Texas
Overview
Müller Expo partnered with a returning client exhibiting at POWERGEN International 2026 in San Antonio, Texas. After experiencing success with their previous 20x20 exhibit, the client made the strategic decision to significantly expand their presence by upgrading to a custom 40x40 trade show booth.
Working closely with the client, our team collaborated on the booth concept, layout, attendee experience, and budget development to create a larger, more impactful exhibit that would maximize visibility on the show floor. Once the design was approved, Müller Expo was given just 30 days to fully fabricate, prepare, and deliver the custom exhibit for installation at the event.
Despite the compressed timeline, our team successfully completed the project from concept to show floor without compromising quality, functionality, or execution.
Goals & Requirements
For POWERGEN International 2026, the client required a larger, more engaging exhibit that would support increased visitor traffic, product demonstrations, and customer meetings. Müller Expo was responsible for:
- Designing and fabricating a custom 40x40 trade show booth
- Developing the exhibit concept and project budget in collaboration with the client
- Managing all fabrication, logistics, transportation, and show coordination
- Supplying custom structures, graphics, flooring, furniture, lighting, and architectural features
- Providing complete installation and dismantle services
- Integrating a large-format LED video wall display within the booth design
- Delivering the entire project within a 30-day production timeline
Challenges
The biggest challenge of the project was the aggressive schedule. With only 30 days from final approval to show opening, every phase of production required precise coordination between design, fabrication, logistics, and installation teams.
The exhibit featured a large-scale LED video wall consisting of more than 160 premium 1.5P LED tiles, requiring careful planning, transportation, assembly, testing, and integration into the booth structure.
To ensure a successful installation, Müller Expo coordinated closely with local labor crews in San Antonio, who supported both the build and dismantle process. Through detailed planning and experienced project management, the entire exhibit was installed efficiently and without any issues.
Results
- Custom 40x40 trade show booth delivered on schedule
- Booth successfully upgraded from the client's previous 20x20 footprint
- Complete fabrication completed within a 30-day production window
- More than 160 1.5P LED video wall tiles installed and fully operational
- Seamless installation and dismantle with zero reported issues
- Strong attendee engagement and increased show-floor presence
- Exceptional client satisfaction with both the design and execution
The final result exceeded expectations. The client described the exhibit as one of the nicest trade show booths they had ever used and considered the event a major success for their organization. The upgraded booth delivered a strong visual impact, enhanced visitor engagement, and helped elevate their brand presence at one of the power generation industry's premier events.
Looking Ahead
Following the success of POWERGEN International 2026, Müller Expo looks forward to continuing its partnership with Langley Holdings on future trade shows and industry events throughout North America. By combining custom design, rapid fabrication capabilities, and turnkey project management, our team continues to help exhibitors create memorable experiences that drive results.
