McCain Foods 20X30 International Potato Expo in Orlando
McCain Foods 20X30 International Potato Expo in Orlando
Client: McCain Foods
Location: Orlando, Florida
Date: January 6–9, 2025
Scope: Design, build, and install custom 20X30 trade show booth
Overview
McCain Foods partnered with Müller Expo to deliver a high-impact exhibit at the 2025 International Potato Expo in Orlando, Florida. As one of the largest players in the global food industry, McCain needed a booth that would highlight its innovations, meet strict brand guidelines, and create an inviting space for networking and product presentations.
Goals & Requirements
McCain Foods required a full-service solution to ensure flawless delivery, including:
- Custom design and fabrication of a 20X30 booth tailored to McCain’s brand vision
- Integration of product display areas, meeting spaces, and hospitality features
- Turnkey services, including project management, shipping, installation, and dismantle
- On-site support to handle last-minute adjustments and ensure a seamless event experience
- Custom design and fabrication of a 20X30 booth tailored to McCain’s brand vision
Challenges
The International Potato Expo is one of the busiest industry events of the year, demanding meticulous planning and precise execution. McCain’s booth required custom elements that had to be fabricated, shipped, and installed within a tight timeline. With Müller Expo’s U.S. production capabilities and experienced Orlando-based team, we were able to overcome these constraints without compromising quality.
Key factors that ensured success:
- A dedicated crew of 8 professional installers on-site
- Two project managers overseeing logistics, setup, and real-time adjustments
- Streamlined coordination between Müller Expo’s design team and McCain’s marketing department to ensure brand accuracy
Execution
Müller Expo successfully designed, built, and delivered McCain’s booth with:
- A striking open layout with custom branded graphics and product showcases
- Functional meeting spaces and hospitality areas to welcome industry partners
- Durable, modular construction to allow for future reconfigurations and cost savings
The booth was fully completed ahead of schedule, giving McCain ample time to prepare for the show.
Execution
- 100% on-time delivery and flawless installation
- Strong visual impact that drew high traffic throughout the event
- Positive client feedback, with McCain praising the smooth, turnkey execution
- Future collaboration opportunities, with discussions already underway for upcoming shows
Looking Ahead
Following the success at the 2025 International Potato Expo, Müller Expo continues to support McCain Foods with scalable exhibit solutions for major North American trade shows.
Planning to Exhibit at the International Potato Expo or other major food industry events
Work with Müller Expo for professional, turnkey exhibit solutions built to impress. Our U.S.-based team delivers custom designs, complete project management, and on-site support to make your trade show experience effortless.
