DSEI Japan 2025 – Tokyo, Japan
Custom 4x3m Exhibit for U.S. Defense Manufacturer with Full Turnkey Execution
Client: AMS Industries (USA)
Location: DSEI Japan, Makuhari Messe, Tokyo
Date: May 21–23, 2025
Scope: Exhibit design, fabrication, print production, AV integration, furniture, and full show service management
Overview
Müller Expo was contacted by AMS Industries, an American manufacturer of advanced hardware for the aerospace and defense sector, to create a custom exhibit for DSEI Japan 2025. The client needed a full-service solution to execute a build overseas without the logistical burden of shipping their U.S.-based exhibit.
DSEI Japan is a major defense industry event that brings together global suppliers and government delegations. With high standards and strict compliance protocols, AMS required a partner with international expertise and local execution.
Goals & Requirements
- Custom 4x3m exhibit design tailored to their booth space at DSEI
- On-brand graphics, counters, and signage
- Furniture, AV integration, and on-site monitors
Coordination of all show services and local fabrication to avoid international shipping
Challenges
The primary challenge was to avoid shipping their U.S. exhibit overseas, which would have been cost-prohibitive, logistically complex, and a poor fit for the booth dimensions at DSEI Japan.
AMS required a trusted international partner to deliver a solution that matched their brand identity while being built entirely in Japan and ready upon their arrival.
Our Solution
Müller Expo designed and built a custom 4x3m trade show exhibit locally in Japan, using our international production network. The project included:
- Seamless custom graphic production
- Integrated monitor displays and AV equipment
- Modern counters and meeting furniture
- Turnkey show services: electricity, internet, approvals, logistics, and show management
Our team handled everything from concept to completion, so the client simply arrived the day before the show for final handover.
Results
- Fully custom exhibit delivered in Tokyo—without the need for shipping from the U.S.
- Smooth handover with everything completed and pre-tested
- All show service paperwork and compliance handled in advance
- Positive experience for the client and a strong presence at DSEI Japan
- Build a lasting relationship with AMS where we have now built trade show booths for them globally from the United States to London, UK.
Looking Ahead
Müller Expo is proud to support AMS Industries and other U.S.-based clients with global reach and local solutions. We specialize in executing international builds with precision and reliability.
Exhibiting at DSEI Japan 2026? Let’s Build Something.
If you're planning to exhibit at DSEI Japan in 2026 and need a reliable international trade show partner, Müller Expo offers full-service booth solutions without the stress of overseas shipping.
